Ubisoft to Move Away from Relying on AAA Games

Ubisoft has said that it will be moving away from relying on AAA games for revenue. They said that they would look more closely at free-to-play games and supporting its old games to earn profits.

The publisher made this information known in an earnings call following the company’s Q3 financial results. It went on to say that despite three AAA games being planned between April 2021 and March 2022, it plans to shift focus from AAA games for its business model.

Ubisoft also said that there were several upcoming games being developed, such as Far Cry 6, Rainbow Six Quarantine, Skull & Bones, Prince of Persia: Sands of Time, and more.

The previously announced Assassin’s Creed mobile game for China, being developed with the help of Tencent was referenced as a part of why the company is more interested in free-to-play games, with a focus on mobiles. Ubisoft has had a hit-or-miss track record for its AAA releases of late.

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